Complex Systems

Custom systems for businesses that have outgrown spreadsheets.

Multi-app builds for owners who need real software but don't need — or want — to pay for enterprise. Typically Airtable, Stacker, Zapier, and a handful of integrations, wired up to do exactly what your business does.

Starts at $5,000. Includes 12 months of Forward Support.

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Stay Inn the Heartland — onboarding app

One real example

Stay Inn the Heartland.

BBIM manages onboarding and inspections for a growing portfolio of small inns. They needed one place to track every property, every inspection, every open item — without paying for enterprise software they'd never fully use.

I built a custom app on top of Airtable and Stacker. Two years and several upgrades in, it's still the system they run their business on.

See the full case study →

When it's the right answer

You probably need a complex system if…

You're running your operations in a spreadsheet, and three different people have three different versions of it.
You're paying for software that does 20% of what you need, and you're working around the other 80%.
You've outgrown the free tier of three different apps and now you're paying $400/mo for tools that still don't talk to each other.
Your business has a workflow specific enough that off-the-shelf software will never quite fit.

When it isn't

You probably don't need one if…

You can describe your problem in one sentence and it sounds like "I need a website" or "I need a form that emails me." You want a Simple Build.
You haven't tried a simpler solution yet. Start with a Forward Proof.
You're shopping on price. The cheapest complex system is still $5,000, and it should be — there's no version of this that's worth doing badly.

What's included

Every system, every time.

Discovery and scoping calls.

A written specification before any work starts.

The build, typically 4 to 12 weeks.

Real documentation, written like a person wrote it.

Training for you and up to two team members.

12 months of Forward Support (Priority tier).

Pricing

Quoted after a discovery call.

Every complex system is quoted individually because no two are alike. Most fall between $5,000 and $15,000. The discovery call is free and there's no obligation to move forward.

Tell me what you're trying to build.

Discovery call is free. I'll know fast whether I'm the right person for it.

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