Forward Solutions · Lee Pettijohn
Websites, spreadsheets, and systems for small business owners who'd rather run their business than learn another app.
I'm Lee Pettijohn. I build the thing, fix it when it breaks, and pick up the phone. No agencies, no offshore teams, no tickets to nowhere.
Common questions
A few of the questions I get most often. Click one to read the answer. Hover to pause.
What I do
Most of my clients start with one and grow into the next.
Text a person instead of fighting with software.
From $79/mo
See how it works →Fixed-price builds for the work you've been meaning to get done.
From $750
See what I build →Custom systems for businesses that have outgrown spreadsheets.
From $5,000
See a real one →How I work
A short form or a 15-minute call. No tech vocabulary required — describe it the way you'd describe it to a friend.
Fixed price when I can give one, honest estimate when I can't. Usually back to you within one business day.
Then I'm the person you call when something needs to change. Documentation included. Real documentation, written like a person wrote it.
Featured project
Brooke and her team at BBIM manage onboarding and inspections for a growing portfolio of small inns. They needed one place to track every property, every inspection, every open item — without paying for enterprise software they'd never fully use.
I built them a custom app on top of Airtable and Stacker. Two years in, it's still the system they run their business on.
Who I help
Most of my clients have between 1 and 20 employees, no IT person, and a list of things they've been meaning to get to.
Why people hire me
Great for "how do I…" Less great when you need someone to actually build the thing, test it on your data, fix it next month, and answer the phone when something breaks.
I scope the job, build it right the first time, document it so future-you isn't lost, and stay reachable when you need a change.
For when the work is done but the questions keep coming
A monthly membership for small business owners who'd rather have someone on call than spend Saturday morning on a help forum. Use your tickets for quick fixes, brainstorming, a tweak to a system I built, or a "is this the right tool for this?" question.
See how it works →Standard
$79/mo
Priority
$179/mo
A note from Lee
I started Forward Solutions because every small business I knew had the same problem: they could see what better tools would do for them, but nobody had time to figure out which tools, in what order, wired up how. I'm the person who figures that part out — and stays on call after.
Based in Hermann, Missouri through July 2026, then Nashville. Working with clients across the country either way.
More about me →A 15-minute call or a short form. I'll get back to you within one business day.
Start here →