About

I'm Lee Pettijohn.

I help small business owners build the websites, spreadsheets, and systems they need to keep up — without spending nights and weekends learning new software.

Lee Pettijohn, founder of Forward Solutions, in a light blue polo against a dark gray background.

Most of my clients are small business owners — drywall contractors, pet groomers, innkeepers, one-person shops — who know what they want their business to do but don't have the time or interest to figure out which app to use, how to wire it up, or what to do when it breaks.

That's where I come in.

I build the website. I set up the spreadsheet. I connect the tools. I walk you through how it works. Then I'm the person you call when something needs to change or you want to add a feature.

No agencies. No offshore teams. No "open a ticket and wait three days." Just me.

What I'm good at: Airtable, Stacker, Zapier, WordPress, WooCommerce, plain-HTML sites on Netlify. The common thread is small-business-scale software — tools that don't require a $200K salary to maintain. My pitch, honestly stated: set it up right the first time and maintenance stays small.

What I'm not good at: managing a 30-plugin WordPress site, scaling a custom web app to a million users, anything that requires a real dev team. When that's what you need, I'll tell you, and I usually know someone.

I run Forward Solutions out of Hermann, Missouri through July 2026. After that we're moving south of Nashville. Either way, most of my work is remote — clients across the country, occasional in-person when geography lines up.

How I work

Three things to know.

01

One person, start to finish.

You talk to me. I do the work. Nothing gets handed off to someone you've never met.

02

Fixed prices when I can give them.

Most builds are quoted before we start. No "scope creep" surprises.

03

Documented so future-you isn't lost.

Every build comes with documentation written for the person you'll be in 18 months — not for me.

Tell me what you need.

A 15-minute call or a short form. I'll get back to you within one business day.

Start here →